When beginning an email marketing campaign, no amount of tips is enough. If you go too far, people will become angry and throw your emails in the spam folder, and if you don’t go far enough, you won’t entice people to purchase your service or product. You have to find ways to hit a happy medium and generate enough interest to increase traffic and revenue to your business. Below are some basic e mail marketing tips that you should think about before your business begins on its own email marketing campaign.

Firstly, you should address recipients by name. This is easy enough if you have a program that plugs in the recipient’s name, and it adds a bit of personalization that will entice the reader to keep reading.

Don’t use dollar signs. Ever. Same with the words “sale”, “discount”, “incredible offer”, “limited time only”. They are cheap words that will get your email thrown in the trash.

Avoid email marketing during the holidays. No one wants to read emails asking for money when they are already spending enough money on presents.

Avoid mistyped email addresses by placing a filter in your email address form, so people actually fill out the correct email provider.

Make sure email recipients know exactly what it is you want them to do. Have a clear cut message that comes in early in the email.

Have an opt-out button. Those who do not want the emails will unsubscribe, instead of placing you in a spam folder.

Use emphasis with specific words, not exclamation points. Exclamation points look cheap and unprofessional.

Maximize interest and website hits with links embedded in the newsletter.

Include options to read the newsletter in HTML or plain text, for the ease of consumers who have special preferences. Also don’t have many (preferably none) images in your email—many email browsers cut those out.

Don’t spam. Put your newsletter on a specific schedule and stick to it. All your newsletters should be that—newsletters, not cheap ads.

Make sure your newsletter is opt-in only, and people will respect you more for it. If you want to learn more, go to this empower network page.

Entice people to sign up to your newsletter with certain offers and promotions.

Send your newsletters on time. This is especially important if your newsletter comes with special coupons or offers—people want those free offers, so make sure there is no schedule slip when it comes to it.